Why We Work

Humans need stories. They help us make sense of our world and ourselves—lending context to the chaos and giving form to our lives.

As a design company, our mission is clear: to influence the skeptical, inform the questioning, and invigorate the apathetic. We seek to accomplish this mission through the design of stories for the world’s most enduring institutions.

Cultural, humanitarian, and educational institutions remain society’s best medium for transmitting fluency and knowledge between communities—all while allowing time for meaningful formation. At Journey Group, it’s our privilege to design for the organizations that create the most durable path for human flourishing, from generation to generation.


How We Work

Journey Group brings unconventional expertise to each project. We’re owned and operated by active principals who are intimately involved throughout the process. And our design studios balance traditional methodology with a collaborative approach to ensure predictable excellence in every engagement.


We bring journalistic curiosity to every project. Like reporters chasing a lead, we ask the questions that rarely get asked. This spirit of inquiry animates every step of our process before, during, and after a studio engagement.


We learn where you’re coming from and where you want to go. We kick off your project by shaping a plan that first identifies and then maps a route to your destination. Our studio managers oversee every step of the process, shepherding each project from start to finish, so that all work is on time, on budget, and on brand.


Balancing insight and intuition, our small teams of specialists craft your story. Solving problems and directing narratives is at the heart of our empathetic design practice: We tirelessly shape, select, edit, and create—all with the goal of galvanizing your organization’s culture and inspiring belief from your audience.


The final product, whether in print or on screens, conveys a renewed vision for your organization. We engage your audience with carefully chosen images and words, employing metaphor and memory to create long-lasting impressions. Because human-centered design doesn’t end with the deliverable. Our work tells a story that endures long after a reader shelves the publication or a site visitor closes a browser window.