Humans need stories.
They help us make sense of our world and ourselves—lending context to the
chaos and giving form to our lives. As a design company, our mission is clear: to influence the
skeptical, inform the questioning and invigorate the apathetic. We seek to accomplish this mission
through the design of stories.
Stories bind us together in a shared life. And in a modern age plagued by anxiety and cynicism, honest
storytellers are needed now more than ever. As we seek meaning, we’re liable to find it anywhere.
Humans are particularly susceptible to visual representation. Images are potent: A single photograph
can communicate an entire story in a split second.
As visual storytellers, we’ve been mindful of this cognitive bias for more than 25 years. We take our
responsibility as designers quite seriously. Images and words are continually forming and changing us.
We use images and stories to make decisions and order our loves. To whom should I give my time and
money? Who is telling the truth? Who has hope for tomorrow?
At Journey Group, we’re perpetually wrestling with these questions. We take our cues from the Shakers:
What can we make that is useful? And if it’s useful, let’s make it beautiful. In this way, we are
motivated to design, telling stories that serve and shaping images that move us toward flourishing.