Leonum Institute for AI and Emerging Technologies

What would it look like for AI to be aligned with human dignity? With truth? Sounds far-fetched, but it’s precisely this challenge that animates the newest institute from the Catholic University of America. The Leonum Institute for AI and Emerging Technologies came to Journey Group in search of a visual identity, brand positioning, and a website. Drawing on themes of refracting light and motion in pursuit of the common good, we developed a flexible brand that balances historical elegance with a modern edge. The polyhedron logo symbolizes the multifaceted research the Institute conducts, investigating technology’s implications from all angles. And the resulting website expresses their mission, strengths, and outreach while providing a seamless user experience and memorable first impression of Leonum.