Bennett’s Village

Bennett’s Village is on a mission to build a multigenerational, all-abilities play space. As part of their $6 million fundraising campaign to realize this dream, they partnered with us for a new brand identity. Diving into their messaging and mission, we designed a brand persona that expresses their organization with clarity and warmth, aiming to unlock wonder for all visitors. We developed a vibrant and flexible system, including a new tagline (“Made for play”) and a suite of colorful characters that reflect the inclusivity, joy, and playfulness of the brand.