Active in almost 100 countries around the globe, World Vision tackles humanity’s biggest challenges (poverty and injustice) with a heart for the smallest members of society: our children. That mission spans from disaster relief and water sanitation, to preventative health care, with child sponsorship at its foundation. Journey Group’s work aims to make real to World Vision readers the beauty, struggle and hope of this mission.
Since 1999, we’ve collaborated via strategy, design and production on a print magazine that conveys to donors the impact of World Vision’s work worldwide—work that these donors make possible. In 2014, we were asked to establish a media strategy that would strengthen World Vision’s digital publishing as well, and increase its subscriber base. Now, using WebEdition, World Vision editors craft an intuitive reading experience that’s accessible from any web-ready device.
In addition to quarterly magazine content, World Vision needed a platform for conveying—quickly—how world events affect its ministry communities. So we created a new website, World Vision Now, to specifically push out timely updates. World Vision editors can now choose the appropriate medium (magazine or news site) for the type of message (in-depth or urgent).
World Vision invited us to help craft customizable presentations for some of its most valuable partners: churches. We created an app that enables staff members to upload different images and stories to share with individual churches—tapping into specific passions for these worldwide efforts. This personalized approach helps build a commitment to “my World Vision” among the thousands of churches that support the work.
At times, World Vision invites its donors to pay close attention to a specific area of need, or to the humanitarian challenges or triumphs of one country. For these explorations, Journey creates immersive narratives—combining crucial graphics, emotional interviews and compelling multimedia as a way to make World Vision’s work more tangible and poignant.
“During our 16 years collaborating together, we’ve come to trust Journey Group as a partner, enough to be open to new explorations.”— Jane Sutton-Redner, Editorial Director/Content Curation/Mobilization, World Vision
As our name implies, Journey Group embarks with our clients on a voyage toward the clear communication of vital truths.
Destinations vary, but our essential commitments do not.
We seek to influence a skeptical world, to inform a questioning world, to invigorate an apathetic world.
We seek to do the best work in the world for the best reason in the world—a journey that does not end.