Community Craft
Sector:
Educational
Client:
Duke University
Type:
Brands
The Community Craft learning platform from Duke University’s Ormond Center empowers leaders to respond to the needs of 21st-century communities. Our brand studio developed a new identity system for Community Craft, aiming to bridge the time-honored practice of community building with the unique challenges of modern life. The resulting icon evokes a trowel, symbolizing the beautiful tension between the time to plant and the time to build.
