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We seek to influence a skeptical world, to inform a questioning world, to invigorate an apathetic world.

Journey Group’s strateg­ists, editors, designers and coders tell stories that deepen loyalties and encourage action.

Clients

We’ve joined forces with some of the greatest brands in the world to uncover, shape and share their stories. To learn more about our work on behalf of these organizations, contact Sam Voelkel at 434-961-2500.

Leadership

Greg Breeding

Co-founder, President & Creative Director

Since graduating from Virginia Common­wealth University in 1985, Greg has brought his knack for visual storytelling to many great magazines. He’s also taught design courses all over the world and is currently one of four art directors for the U.S. Postal Service.

Hope Voelkel

Content Director

With more than a decade of storytelling experience and an MFA in writing, Hope knows how to deliver the right message at the right time in the right way. She leads a team of writers, editors, photographers and videographers in communicating the essence of ideas, needs and, most importantly, the story.

Jennifer Arnold

Accounts Director — Washington, D.C.

Jennifer’s MFA from Carnegie Mellon underscores her passion for the fine details, the examining of a particular problem from several points of view. She brings more than twenty years experience in account management across a wide variety of industries.

Jon Thompson

Accounts Executive — Charlottesville, Va.

After six years of brand marketing and eCommerce for MusicToday/​LiveNation, Jon joined Journey’s team in 2011, connecting his role as a pract­itioner to that of an advocate and account champion. He leads our client service team in asking the right questions to shape the right end products.

Judy Grover

Managing Director

Equipped with an MBA from Virginia Tech, Judy has worked in organizations both large and small—from an analyst at the U.S. Department of Treasury to marketing at a start-up in the health care industry. She joined Journey in 2008 and facilitates communication, planning and growth at Journey.

Mike Ryan

Design Director

With a keen eye for organization and beauty, Mike points our team of designers towards excellence in visual storytelling. Under Mike’s leadership, Journey’s client work has been celebrated by FOLIO, Communication Arts, Print, and HOW Design.

Philip De Jong

Co-founder & Chairman

Phil forges alliances that extend Journey Group’s ability to serve a growing client base. Prior to launching Journey, De Jong traveled the world as a photojournalist for various news­papers and magazines. He has more than 30 years of publishing and marketing experience and currently serves on the board of The Content Council.

Zack Bryant

Strategy Director

Zack’s background in service design shapes his approach to creative strategy. Clarifying goals and building consensus around actionable ideas, he leads Journey’s clients toward fresh perspectives on real-world challenges.

Heritage

In 1992, we opened shop designing a single print publication. Today, we still believe in magazines—made with ink and pixels—because of the meaningful ways they reward attention.

Our roots in magazine-making have taught us to design for a relationship with the viewer. To find the service within the story. And to never—ever—be boring. These lessons in visual storytelling have become a springboard into far-ranging creative projects on behalf of our clients and ourselves.

Continuing to create more and more digital content, we’ve become dissatisfied with the available tools for publishing content online. So we sought to engineer our own magazine-making platform for the web. Based upon decades of learning and built from the ground up by our own team, Web Edition helps organizations tell their stories online, both beautifully and effectively.

So we can keep playing with ideas, we create Story Matters—a publication for those who bring stories to life. Here, where philosophy meets form, we share our findings and talent alongside input from other industry leaders. We also publish a blog to explore the practical, daily questions we encounter in the world of editorial design.

Glimpses